École Club Migros

Improving the web shopping journey for École Club Migros

User Experience, Customer Journey, Digital Marketing

The Migros Club School, a training center with a multiple offer, wanted to carry out an analysis of the digital purchasing journey and the user experience.

Actions

A local and international benchmark was conducted in order to highlight the strengths and weaknesses of the company, as well as a study of analytics and users. All of this led to a recommendations report and a presentation.

Impact

The Migros Group was able to benefit from a report and a comprehensive presentation to guide its future projects in order to optimize the online shopping journey for its training courses.

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