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Specialists in B2B, we master the challenges between communication, marketing and sales.
Analyze and make the right choices about your global strategy, markets and positioning
Know what to do, but more importantly, why.
The question is vast and complex in b2b with all the marketing possibilities to intelligently prioritize your strategy. And this can go as far as questioning your positioning or your marketing organization.
Become (and remain) visible and essential in your markets
B2B communication is growing in an increasingly digital world, making it possible to reach more people. There is so much to communicate and value.
The key is to develop your leadership and strengthen your credibility, while providing value.
With an often long buying journey, staying on the radar is key in your markets. Not to mention that communication makes it possible to reach many interesting audiences for your company (talents, partners, media, investors... etc.).
Capture the interest and demand of prospects in your markets and generate contacts
We work alongside you to develop and execute lead generation campaigns using a combination of channels and content at various stages of the target buying journey.
Boost and support your sales team with marketing so that they perform at their best
How do you turn marketing into a true sales team partner? How do you best align marketing and sales?
Your sales team needs something to approach customers intelligently and then something to exchange, present and convince. They have key information from the field to report and must keep up to date on various marketing elements (launch, evolution, qualification...).
Processes are also necessary within your sales team in order to train, engage and share best practices and resources.
Make all your efforts fruitful and mature your current and future contacts
What's the point in trying so hard without thinking about how you're going to nurture and monitor all these audiences?
People will quickly forget you even though their B2B buying journey is long.
Behind your appearances and interventions, where and how will you continue the relationship with your audiences? How not to send your sales force too soon?
In B2B, the challenges related to CRM and the funnel are very important. Not to mention a technical solution, there is a lot of work to do to think about your ecosystem and the management of your various audiences.
Three pillars at your service: Strategy, Content & Creation, Digital.
A strategic look at the crucial elements that make your success: Positioning, offer, purchase path, marketing and communication plan, business development and sales force.
For content that matches your expertise and to reach your audiences. We design the right materials at the right time to optimize your sales journey.
Your website and digital marketing at the service of your performance. We guarantee an optimal return on investment by constantly monitoring and optimizing the actions taken.
