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Storytelling to engage the market in a technological sector

Branding, Communication

The multinational company specializing in IT for the largest aviation companies was looking for brand storytelling for one of its major divisions.

Actions

Our workshop made it possible to federate the vision of the teams and to outline a whole new story, giving birth to various communication media.

Impact

“During various conferences, the teams were able to test the new messaging with extremely positive feedback from its various target audiences.
The media developed then allowed dissemination.”

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