Koenig & Bauer was looking for an original way to create communication to cover the year before one of their biggest event.
The idea? Create a teaser that would each time reveal more information on the main themes addressed during their flagship event. The device includes an interactive web experience including various videos with management members produced by us.
This communication program makes it possible to engage the company's various target audiences in original ways. The numbers and the feedback are encouraging.
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