Your B2B Revenue Growth Partner

We help B2B technical companies win and grow strategic accounts across global markets.

We're also the authors of B2Bible, Switzerland’s most comprehensive book on B2B growth.

What our clients come to achieve with us

B2B technical companies (industrial, energy, and technology) engage us to generate pipeline, win strategic accounts, and structure their growth across their key markets.An approach covering the entire cycle, from demand to revenue.

Generate qualified pipeline

Growth & Acquisition B2B

Full-funnel growth across channels and campaigns to generate pipeline and revenue.

We help B2B companies grow on existing markets and launch new ones through:

demand creation and capture
acquisition and conversion
channels and campaigns orchestration

Always focused on pipeline and revenue impact.

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Win strategic accounts

Account-Based Marketing (ABM)

When focus matters more than volume.

We design and run ABM programs that target the right accounts, engage buying committees and create sales-ready opportunities.

ABM is fully integrated into your growth efforts and aligned with your sales process.

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Structure and scale execution

MarTech, CRM, Automation & AI

The growth stack that makes execution scalable.

We design and implement tools and technologies that support your growth and acquisition efforts, such as :

CRM foundation and advanced functionnalities
automation and tracking
curated MarTech and AI use cases

Always pragmatic, always tied to business impact.

Let's generate growth

Do you want to know more about our approaches?

Let's talk together.

The easiest way is to organize an exchange to get to know each other, understand your challenges and present our collaborative approaches to you.

Environments we understand

We support companies operating in complex technical environments, with long sales cycles and growth challenges across their key markets.

Industry

From machine tools to high-precision parts, through distribution or industrial technologies, we know the challenges of a very competitive sector, often exporting, where image, technique and seriousness go hand in hand.

Technology

Our experience in tech is vast: software, hardware, cloud, telecommunications, cybersecurity, deeptech... We have helped companies to clarify their offer, activate their growth, gain accounts and promote their innovation, in a sector where speed and precision are key.

Energy

We support industrial players in the field of energy: heating, electricity, renewables, networks, production, technology... Technical and complex areas, which require a clear, structured approach, and adapted to long decision chains.

Botte Secrète

An integrated team, from strategy to execution

We combine strategy, commercial activation, and execution to generate pipeline and revenue. Our team brings together complementary expertise across the entire cycle : from go-to-market to activation and systems.

Strategy & go-to-market
Market, account, and approach definition.

Activation & account development
ABM, content, campaigns, and commercial interactions.

Systems & execution
CRM, automation, AI, data, and tools to structure and scale acquisition.

Our book

The B2B growth bible made in Switzerland is here

We made a simple observation: if we look closely, there are few useful and structuring resources for Swiss B2B companies. But when something we need does not exist: we do it. So we wrote a book.

A real one! Thick Structured. Based on more than 150 interviews conducted with managers, marketing managers, sales managers or product managers. This book is now transmitted between peers in management committees, shared between departments, sent to new recruits. It establishes a framework, clarifies roles, and structures thinking. And above all, it allows you to start the right discussions. The book is also available in bookstores!

“In 2015, after years at Pentagram and working across Copenhagen's design scene, I saw an opportunity to create something different: a practice where strategic thinking and creative execution could truly work in harmony. Not just another agency, but a place where thoughtful design could transform how businesses approach their biggest challenges.”

Sebastien Andersen

Founder & CEO