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B2B brand experience: the 4 main phases of a relationship

Every moment defines your brand. So it's all about relationships. A relationship that we help you build, build and grow according to your goals. With us, you will not find a one-size-fits-all answer, but you will receive numerous and relevant questions.

Our world is fast paced, a lot has changed in a short period of time and rarely have we had so many choices. The flow of information, the means of communication and the platforms for exchanges and debates have changed our behaviors, the way we consume, filter and digest everything we absorb.

To stand out, it is no longer enough to speak louder than the other person. It is then a question of showing empathy and subtlety. If you expect feedback from your market, your customers or your targets, we invite you to take them into areas that are still unexplored. Extraordinary design, unexpected activations, or striking ways of expression, they shouldn't be able to ignore you any longer.

The 4 main phases of a relationship:

A breakdown often makes it possible to clarify which phase (s) you want to work on.

Only one element is found in the 4 phases, it is your brand. It must be strong in every way and it can be worth working on it even more, regardless of the phase in which you recognize yourself. Whether it is a question of completely redesigning it or reworking the one that already exists.

1 - Before getting to know you/before going into purchase mode

How are we going to hear about you? There are many smart ways to appear in the eyes of the general public, without creating an intention to sell from the start. This is about making an impression or finding a way to build relationships, especially in this stage, which will focus on communication, tone and everything that will leave your audience with a great first impression.

2 - During the buying process

How does our buying journey start? What is causing this departure? What will be the obstacles to buying next? Is it easy to make choices from your offer? Does your site act as a facilitator? All of these questions are critical to ensuring a powerful online experience, and you can increase the perceived value of products while increasing product desire. To thus minimize the risks of a commitment.

3 - When using your product/service

Your product will finally be used, whether it is a platform, a consumable good or a physical service. This is where your offer must generate the most added value, with a simplified and adapted experience. The key? Customized service/product design, the establishment of new consumer habits or even new perspectives for the evolution of uses.

4 - When the customer is already a customer

Just because your customer has already consumed and purchased your goods or services does not mean they should be overlooked. Logical. Your customers are not to be seduced and you will thus save a considerable amount of time in your relationship with them. Invest this energy in taking them even further and in initiating even more ambitious projects. They have your trust, take advantage of them.

*We refer to the term customer which can include: your target, customer, prospect, audience, audience, audience or user.